Protocol ready
Football
Strength · Collision · Stamina
1 bar 30 min before kickoff for sustained drive-to-drive energy. 1 bar at halftime to hold focus and reload BCAAs. 1 bar within 30 min post-game with water to start recovery before the bus ride.
Trusted Across Pro, Collegiate & Endurance Sport
Every sport. Every season. Zero margin for error.
Thrival is a doctor-formulated superfood bar used across football, basketball, hockey, soccer, baseball, wrestling, taekwondo, golf, pickleball, and endurance programs. Designed for sustained energy, mental sharpness, and rapid recovery, without caffeine or banned substances.
Cleared for Professional Sports
Triple certified. Zero risk.
Thrival holds both BSCG Drug Free and NSF Certified for Sport designations. Every batch tested by ISO 17025 accredited laboratories. WADA + MLB JDA compliant.
NSF Certified for Sport
Tested for 450+ banned substances. The only sport certification recognized by USADA, MLB, NHL, NBA, NASCAR, CFL, and more.
NSF Functional Food & Beverage
Label-to-bar accuracy verified through product testing, contaminant screening, and annual facility audits.
BSCG Drug Free
Every batch tested for 450+ banned substances by ISO/IEC 17025 accredited labs.
Built in pro locker rooms.
Formulated By
Dr. Jason Kolber, DC
Nervous System & Optimization Coach, Arizona Diamondbacks
Dr. Kolber has spent 20+ years in professional sports medicine across MLB, NHL, NBA, and NCAA organizations. He designed Thrival's ingredient system for the universal demands of elite performance: sustained energy across long sessions and matches, mental clarity under pressure, and rapid recovery between practices, games, and tournaments, whether the athlete is a lineman, a midfielder, a wrestler, a golfer, or an endurance racer.
20+
Years Pro Sport
9+
Sports Supported
0
Banned Substances
The Universal Protocol
Pre-event. In-event. Post-event.
The base protocol every sport runs. Sport-specific tweaks below.
Pre-Event
Fuel
Eat 20 to 30 minutes before warm-up. Sustained energy across long sessions, matches, and tournaments without the crash of caffeine or sugar-loaded alternatives. No bloating. No GI distress.
In-Event
Focus
Alpinia galanga and marigold extract deliver 4 to 5 hours of sustained mental alertness and visual acuity: sharper reaction time, better target tracking, clearer decisions under pressure. No jitters.
Post-Event
Recovery
Magnesium creatine chelate, BCAAs, and turmeric accelerate muscle repair and reduce inflammation. Critical for back-to-back days, multi-round tournaments, and dense competition calendars.
Compact, shelf-stable, and TSA-friendly. Fits in a locker, gym bag, golf bag, or sideline kit.
Sport-Specific Protocols
One bar. Different playbooks.
The ingredients don't change. The protocol does. Here's how athletes across each sport actually use Thrival.
Coming Soon — Sport-specific protocols are being finalized with pro and collegiate programs.
Protocol ready
Basketball
Pace · Reaction · Recovery
1 bar pre-game for steady energy across 4 quarters without a sugar crash. 1 bar between back-to-backs or after shootaround. Magnesium creatine chelate supports explosive jumps and lateral cuts.
Protocol ready
Hockey
Shifts · Explosive Power · Cold
1 bar 45 min before warm-up. Heat-stable formula keeps performance intact in any rink-bag conditions. Half a bar between periods to maintain neuromuscular drive across high-intensity shifts.
Protocol ready
Soccer
90 Minutes · Endurance · Sprint Repeat
1 bar 60 min before kickoff for slow-burn carbs from oats and dates. Designed to hold steady output through stoppage time. Post-match bar within 30 min to begin recovery for the next training cycle.
Protocol ready
Baseball
162 Games · Focus · Travel
1 bar pre-game for sustained focus across 3+ hour games. In-dugout fuel without bloating or GI distress. Built for the grind of a long season with travel-stable, TSA-friendly packaging.
Protocol coming
Wrestling
Weight Cuts · Mat Time · Tournaments
Sample protocol slot: dense, low-volume fuel that supports weight-class compliance. Quick post-weigh-in refuel and between-match focus. Full protocol coming soon.
Protocol coming
Taekwondo / Combat
Bracket Days · Reaction · Recovery
Sample protocol slot: pre-bracket fuel and between-round recovery for multi-match tournament days. Visual acuity and reaction support from alpinia galanga and marigold. Full protocol coming soon.
Protocol ready
Golf
18 Holes · Focus · Heat Stable
1 bar on the range before the round. 1 bar at the turn for steady mental clarity across the back nine. Heat-stable to 125°F so it lives in the bag without melting. Zero caffeine spike or crash before a putt.
Protocol ready
Pickleball
Multi-Match · Reaction · Recovery
1 bar before the first match of the day. Half-bar fuel between matches in round-robin or bracket play. Magnesium creatine supports quick lateral movement and shot reaction across long tournament days.
Protocol coming
Endurance & Triathlon
Long Sessions · Heat · Hydration
Sample protocol slot: pre-session whole-food fuel, mid-session steady carb for sub-threshold work, post-session BCAA and turmeric for repair. Full endurance protocol coming soon.
Coach a sport not listed? Tell us about your program and we'll build a protocol with you.
5+ HRS
Clean Focus
0 MG
Caffeine
9G
Pea Protein
450+
Substances Tested
Trusted by the Performance Staff
"I am committed to helping each one of our players and our staff to utilize Thrival, and I personally love the bar. As the Medical and Performance Director of the Arizona Diamondbacks we will be making regular purchases."
Ken Crenshaw
Director of Sports Medicine & Performance, Arizona Diamondbacks
What people are saying
In their words.
4.9 / 5
"As a retired Navy SEAL with over twenty years of operational experience and going into my seventh year working in professional baseball, I know the critical role proper nutrition plays. Looking back, I only wish Thrival superfood bars were available to us in the field."
Brian Alazzawi
Retired Navy SEAL · Former Mental Strength & Well-Being Coordinator, professional baseball club
"This is fire. Thrival has increased my energy and focus. I eat 2 during every game and it's really helped my performance coming back from injury."
Mitch Haniger
Outfielder, Seattle Mariners
Built for the Bag
- 9g pea protein, magnesium creatine chelate, BCAAs, marigold extract
- Full serving of fruits & veggies. Vegan. Gluten free. Kosher.
- Heat stable to 125°F. 18-month shelf life. No cold chain.
- Compact, TSA-friendly. Fits a locker, travel kit, or dugout.
In the Dugout. In the Bag.
Pre-game pocket fuel. Postgame pouch.
Individually wrapped bars for game-day. Resealable pouches for the road trip. TSA-friendly, shelf-stable, and roster-ready.
Team & Program Orders
Request team samples.
Tell us about your club, program, or training facility. We'll come back with pricing, sample shipments, and any season-program details, straight from Matt.
Typical response: within one business day.
Or email the team directly.