Thrival LLC ("Thrival," "we," "us") respects your privacy. This policy explains what information we collect, how we use it, who we share it with, and your rights.
Information we collect
We collect information you provide directly, such as your name, email address, shipping address, and payment details when you place an order or create an account. We also collect information automatically through cookies and tracking technologies when you visit our site, including your IP address, device type, browser, and browsing activity.
How we use your information
We use your information to process and fulfill orders, manage subscriptions, provide customer support, send order updates, send marketing communications you have opted into, prevent fraud, and improve our site and products.
Third-party services we use
We work with third-party services that process data on our behalf, including:
- Shopify, which powers our cart, checkout, payments, and order fulfillment
- Subscription and discount tools for Subscribe & Save and promotions
- Affiliate and creator tracking tools (including BixGrow and Shopify Collabs) to attribute referrals
- Analytics and advertising platforms, including Meta (Facebook and Instagram) and Google, which use cookies and pixels to measure performance and deliver relevant ads
These platforms may use tracking technologies that follow your activity across devices and websites to personalize advertising. Where data is collected through Google Analytics, Google may use that data for its own purposes, including ad personalization.
Cookies
We use first-party and third-party cookies to operate the site, remember your preferences, analyze traffic, and support advertising. You can control cookies through your browser settings and through our cookie consent tool where available.
Your privacy rights
Depending on where you live, you may have the right to access, correct, or delete your personal information, and to opt out of the sale or sharing of your data. California residents can exercise these rights, including the right to opt out of the sale or sharing of personal information, by using the "Do Not Sell or Share My Personal Information" link in our footer or by contacting us. We will not discriminate against you for exercising your rights.
Data retention and security
We retain personal information only as long as needed to fulfill the purposes described here or as required by law. We use reasonable administrative and technical safeguards to protect your information, though no method of transmission over the internet is fully secure.